New Publication: Visuality peaks, function lasts: an empirical investigation into the performance of iconic architecture on Instagram
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How does iconic architecture perform on social media? We collected and analyzed empirical data of social media content shared via Instagram between 2011 and 2019 on 16 selected buildings. Check out the findings of our investigation in our latest article “Visuality peaks, function lasts: an empirical investigation into the performance of iconic architecture on Instagram” (available via open access)
It's accessible here