John Wai Lam


Curriculum Vitae 

John is a Design Strategist and Co-Founder of State of Culture with a passion for a wide spectrum of innovative brands and spaces, encompasses everything from branded spaces, small living environments, to dynamic workplaces. With nearly two decades of professional corporate experience and global exposure, he has been with esteemed multinational organizations, including Hugo Boss, SAP, Li & Fung USA, The Walt Disney Company, Steelcase, and Jones Lang LaSalle. His ambitious mission revolves around the humanization of spaces and brands through the application of culture-centered design principles. These core principles are the cornerstone of his work, consistently resulting in sustainable and profound user experiences within space and brand design. Graduated from HTWG Konstanz, Shanghai Jiaotong University and Hong Kong Polytechnic University – School of Design, he is currently based in Germany. John not only practices strategic design but also imparts his knowledge as a university lecturer and frequently participates in international design events and takes on the role as juror in prestigious design institutions like iF Design and Frame, with particular focus on architecture and interior design.


  • IPD Project Summer 2024: The Tiny Homeoffice
  • BA and MA at Hochschule Muenchen and Macromedia University in Design Management